About Us

"The opportunity to create, to make a difference, to work towards something you believe in, with people that you care about, is extremely rare and special. We are so grateful to have the opportunity to do this each and every day."

-Denny King, President

Our Goal.

Our goal each day is to make a positive difference in the lives of each other, our retailers, our vendors, and our business partners

Our Mantra.

Our Mantra is "Be Mindful". We strive each day to live in the present moment. To be mindful. To be right here, right now. As we increase our awareness through mindfulness, our quality of thought and action grows significantly. This provides us the ability to reach our potential.

Our History.

Our parent company, Cousin Corporation of America is a family owned business founded in 1970. Over the last 46 years Cousin has evolved from a craft and hobby store to one of the top jewelry making supply companies to a full in house fashion company. Laura Janelle is the granddaughter of our founder, Rita Cousin. Laura previously worked at Cousin and today is a full time mom.

Our Products.

At Laura Janelle we push ourselves to the fashion limit to make sure we are bringing you "on trend" products at outstanding value. From publications to paid trend resources to fashion trade shows to the runways we are constantly gathering and analyzing data from around the world to make sure we are "on trend" all the time. As a full service fashion company, we go from concept to design to packaging; all in house. We feel extremely fortunate to have an amazing group of people on our creative team. Their energy and passion for fashion is contagious!

Our Design Team!

Design Team